Leadership

Gary Schanzer, Principal

Developing strategic insights from unique analytical approaches has been the foundation of Gary’s career. After an initial foray into investment banking, Gary began his consumer goods training in product management at BestFoods. In addition to managing the pasta business, Gary reinvented the department’s approach to trade promotion management, tracking and analysis. Subsequently, Gary joined Information Resources Inc. in account management where he focused on creative analytics to answer challenging client business issues. Prior to founding Interscope, Gary spent four years at Euro RSCG Meridian, leveraging these skills in diverse industries including food, beauty care, OTC health, office supplies, major appliances and retail.

Gary has an AB degree in Economics from Princeton and an MBA in Marketing & Decision Sciences from The Wharton School at The University of Pennsylvania.