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- As both manufacturers and retailers consolidate, the importance of top-to-top relationships becomes increasingly important. We believe that manufacturer-retailer partnerships can identify short-term growth opportunities and enhance long-term relationships with strategic partners.
- The Interscope approach to manufacturer-retailer partnerships:
- Identifying the right partners for partnerships
- Developing retailer-specific shopper insights and category analytics
- Facilitating unbiased, fact-based and focused dialogue
- Creating collaborative, long term strategic plans
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