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- Manufacturers and retailers alike are looking to identify new avenues for growth – the right channel penetration can unlock previously untapped sources of growth.
- Interscope’s channel solution answers key questions:
- Which channels should we target?
- Which consumers and which occasions are we reaching?
- What are the right products for these channels?
- How should we bring these products to market?
- What programs and materials will maximize my success?
- The challenge is to pick the right spots with the right plans – without distracting the organization.
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