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- In the consumer good industry, “topline growth” is the mantra of sales and marketing organizations. Developing a steady stream of new products and successfully executing them at retail is a key driver to achieving growth.
- However, over 90% of new products fail in the marketplace, either because they were not based on a unique insight and/or they could not get on retailers’ shelves.
- Interscope’s solution is a comprehensive approach to gain customer support and input throughout the innovation process:
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