|
- What is the financial contribution and role of the department, aisle, category, brands?
- What retail conditions drive top line and bottom line growth and ROI?
- What are the right stores for investment by category and brand?
- How do we optimize category plans?
- - Assortment & shelving
- - Pricing & promotion
- - Product supply
- How to reward optimal retail execution?
combining high potential shoppers with high potential stores
- POS
- Inventory levels
- POG details
- Assortment
- Shelving
- Pricing
- Promotion
- Mindsets
- Behaviors
- Needs
- Desires
- Target “right stores” across retail controllables
- What is impact on sales at “right stores?”
optimizing trade spending
- Analyze line item detail of trade spending
- Across all major types of
trade activity
- Identify areas for improved efficiency
- By channel
- By product line
- Execute and monitor results
- Gauge impact on sales
optimizing assortment for both category and brand
- Determine optimal segmentation
- Identify if SKU is over/under-spaced
- Quantify category impact
- Recommend SKU-level assortment
|
|
|
