Our Work
| Understand Your Situation
What knowledge already exists within the organization? What historic research can frame the future?
How do key constituents view the opportunity and your organization’s capability?
What strategic lanes are open for leadership?
How well prepared is the team to win in these lanes? What gaps must be filled?
What manufacturers are thought leaders in this space? Why?
What best practices can we apply?
analyzing growth opportunity from a retail perspective
Applying a customer lens to existing internal knowledge
Conducting a competitive assessment - from a retailer’s vantage point
Conducting a cross-channel landscape assessment
leveraging internal and external knowledge
Harnessing the internal strategic
selling competencies
Providing broad industry perspective
Leading customer leadership
share groups
customized workshops to chart the new world of Shopper marketing
Handling objections
Account penetration
Pursuasive selling
Process fundamentals
Basic retail math/metrics
Sales reporting
Shopper insights fundamentals
Trade promo evaluation
In-store presence best practices
Navigating shopper marketing
Joint business planning
Persuasive oral communication
Our Work
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Understand the Shopper
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Understand the Store
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Understand Your Situation
Interscope • 1221 Post Road East • Westport CT 06880 • Phone 203-571-1440 • Fax 203-571-1441
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